TOKIO MARINE MALAYSIA LAUNCHES NEW BRAND IDENTITY
KUALA LUMPUR, 6 April 2015 – Tokio Marine unveiled its new collective corporate brand identity Tokio Marine Insurance Group consisting of its life and non-life companies in Malaysia. This rebranding reflects a renewed commitment to provide a unified customer experience through a one-stop marketing platform as a provider of comprehensive insurance solutions to meet the varying needs of customers.
The brand campaign entitled “Ready For What’s Next” kicks off nationwide on major media platforms focusing on key moments and decisions that people make in their lives and how insurance solutions offered by Tokio Marine Insurance Group meets their needs and challenges at different life stages. A new corporate website (tokiomarine.com) was earlier launched with the new brand colours to provide customers, business partners and advisers a single platform to access information.
Tokio Marine Insurance Group supports customers’ aspirations with a pragmatic approach with the objective of making progress personal. Tokio Marine’s commitment to its customers in their continual journey of progress is reflected in the “Arc of Progress”, a symbol which is evident in the brand campaign.
The rebranding marks another important milestone for Tokio Marine’s history of over 65 years in Malaysia. It further unites its businesses and gives both its Life and General insurance companies wider reach in the local insurance industry. A unified brand gives customers confidence that Tokio Marine is a trusted brand and looking after all their insurance needs.
Both Tokio Marine Life Insurance Malaysia Bhd. and Tokio Marine Insurans (Malaysia) Berhad are member companies of Tokio Marine Holdings, Inc. in Japan. The Tokio Marine Group has more than 130 years history being the oldest and one of the largest insurance group in Japan.
About Tokio Marine Life Insurance Malaysia Bhd.
Tokio Marine Life Insurance Malaysia Bhd has over 65 years of presence in Malaysia and is financially strong with total assets of RM 6.67 billion* as well as RM 6.5 billion* life insurance funds. Today, Tokio Marine Life is
a member of Tokio Marine Group in Japan with more than 17,000 employees, 46,000 agents and operates in 486 cities over 37 countries worldwide. The core company of Tokio Marine Group, Tokio Marine & Nichido Fire is financially strong with asset worth more than RM 266 billion** and has a credit rating of AA- by Standard & Poor’s, Aa3 by Moody’s and A++ by A.M. Best.
* As of 30 June 2014 / ** As of 31 March 2014 based on the exchange rate from Bank Negara Malaysia.
+ As of 11 June 2014
About Tokio Marine Insurans (Malaysia) Berhad
Tokio Marine Insurans (Malaysia) Berhad or TMIM is a subsidiary of Tokio Marine Asia Pte. Ltd. Singapore and its ultimate holding company is Tokio Marine Holdings Inc., in Japan. The Tokio Marine Group has had more than 130 years history in Japan being the oldest and one of the largest insurance group in Japan. The group is engaged in a wide variety of businesses ranging from non-life insurance to life insurance, international insurance, financial and other general business. The Group’s insurance network is worldwide, with representations in 486 cities in 37 countries/regions.