Responsibilities 

  • Humanise and optimize the content + user journey logic for Tokio Marine’s digital tools such as the ChatBot which covers topics related to Life, Accident & Health and Group Insurance
    • Supervise the ChatBot intelligence and facilitate the learning process through content grading in accordance to pre-defined guidelines
    • Organize, clean and edit the data (as necessary) for any new knowledge content added to the ChatBot
    • Perform user acceptance testing on the ChatBot thoroughly after each content update/upload, and before the any feature release
  • Design and drive strategic content marketing initiatives, such as content planning, development and optimization across different brand channels and digital touch-points
  • Partner closely with external Marketing and Social Media agencies to develop strategic and tactical content
  • Monitor and measure content across channels to report on effectiveness and performance with alignment to business objectives
  • Facilitate collaboration across departments and project management of inter-department / cross-functional content marketing initiatives
  • Ensure all communications are clear, fair and not misleading and relevant regulations are followed

Education Level 

  • Degree or Diploma preferably in Marketing, Communications, Digital Media or related field

Skills / Experiences  

  • 3-5 years’ experience in digital+content marketing strategy and tactics, including content creation, digital and social media marketing and search engine optimization
  • Strong knowledge and understanding on the role of content across different digital and social media platforms, including formats for mobile, paid social and other relevant digital channels
  • Passionate about all aspects of digital+content marketing with an innovative mindset to drive results-driven engagements through impactful and effective content
  • Familiarity on content performance measurements through utilization of relevant data, tools and platforms
  • Excellent command of spoken and written English a must, with fluency in written and spoken Mandarin an advantage
  • Collaborative team player with good interpersonal skills
  • Ability to work independently with minimal oversight and thrive under pressure
  • Prior experience in similar capacity at advertising/creative/media/PR agency or publication business would be advantageous

 

#LI(TMLS)

Note: Tokio Marine Life Insurance Singapore reserves the right to change the scope of responsibility as deemed fit as and when necessary. The staff will be informed/prepare beforehand when such occasions arise.

Position Details

Posted

May 04, 2018

Department

Marketing

Company

Life Insurance

Location

Head Office, 20 McCallum Street

How to Apply

Please submit a detailed resume, stating your expected and current salary and notice period required.

Email us

Email us

Online

Online

Submit an online application here.