Responsibilities

  • Develop, drive and execute brand strategy to differentiate and position Tokio Marine Life Insurance amongst Singaporean audiences.  Includes owning the relationship with Media, Creative, Social and Research agencies
  • As part of overall Brand and Advertising Management, to develop digital communications strategy as part of the overall media mix for above-the-line campaigns
  • Develop, plan and lead customer campaigns such as customer promotion, customer engagement programmes, cross-sell & up-sell, loyalty and acquisition
  • Work closely with Product, Actuarial and Distribution team to develop Proposition marketing material to support new Product launches
  • Drive external Communications strategy and Public Relations, including crisis management for traditional and social media marketing. This includes being the key point of contact for all tier-1 and tier-2 journalists, attending industry media events and briefing Senior Management Spokespersons for interviews, conferences, seminars and crisis situations
  • Work closely with Brand Research agency to track brand health as well as effectiveness of brand campaigns. Analyse the brand health research and provide actionable unbiased recommendations. This will involve working with the Regional office and to assess ways to enhance brand awareness and consideration
  • Overall in charge and accountable for multi-dimensional Marketing budget (ATL, Media, Social, PR, Digital, BTL) and ensure that there is no overspent.  Provide regular updates on the budget status to the HoD

Education Level 

  • A good degree or diploma, preferably in Marketing, English or Communications

Skills / Experiences 

  • At least 10 years’ working experience and proven track record (experience in Insurance industry is a must)
  • Passion for brand marketing, idea generation, advertising and public relations
  • Experience in extracting customer insights based on qualitative and quantitative research
  • Excellent command of English. Fluency in Mandarin is a plus.
  • Confident in engaging Senior Management
  • Experience in managing a team is an advantage
  • Ability to handle multiple projects at a time
  • Solid interpersonal skills with application of discretion and tact when needed
  • Ability to work independently with minimal oversight and thrive under pressure
  • Capable of grasping the big picture and articulate how all the pieces fit together

#LI(TMLS)

Note: Tokio Marine Life Insurance Singapore reserves the right to change the scope of responsibility as deemed fit as and when necessary. The staff will be informed/prepare beforehand when such occasions arise.

Position Details

Posted

April 09, 2018

Department

Marketing

Company

Life Insurance

Location

Head Office, 20 McCallum Street

How to Apply

Please submit a detailed resume, stating your expected and current salary and notice period required.

Email us

Email us

Online

Online

Submit an online application here.