Tokio Marine Life Insurance Singapore Ltd. (TMLS) has launched its new Protection campaign #MyGiftToYou, to pay tribute to the long Asian tradition of leaving a legacy for their family.
This campaign has been developed with Singaporean and Asian cultures in mind, where our legacy for our children is often considered one of our greatest achievements in life. Likewise, for the average Singaporean, taking care of their loved ones and family is often a responsibility they automatically take up once they start working and are financially sufficient.
#MyGiftToYou references the common Asian tradition of passing down family heirlooms, and the values behind this sometimes simple act. Inheritance can manifest in different forms, be it a treasured watch or jewellery, or actual financial support. It is not always easy to choose what, but individuals often have the same starting point – they want to ensure that their loved ones feel comforted and protected by what they have decided to leave behind.
This new campaign encourages taking a proactive approach to protect for your loved ones, which was also a key theme in TMLS’ well-received #MyLoveForYou campaign last year. The campaign demonstrates TMLS’ ongoing commitment to providing customers with a comprehensive range of solutions suitable for wider family protection needs:
- TM Term Assure is an affordable and comprehensive term plan that covers death, terminal illness and total and permanent disability.
- TM Term VIP is a term plan designed for the affluent families who wish to have a higher protection coverage. The sum assured starts from SGD/USD1.5 million. You can also add Protect 1 VIP rider for a more comprehensive cover. The rider pays out a monthly benefit should you lose the ability to perform just one of the six Activities of Daily Living (ADL) for a continuous period of 72 months (6 years).
Both are designed to ensure sufficient coverage and functions as an option for legacy planning needs or income replacement.
From now till 29 June 2018, enjoy 28% off* the first year annual premiums for both TM Term Assure or TM Term VIP.
* Terms and Conditions apply.