Look Beyond Profit

We act with integrity for the benefit of our customers, business partners and society. 

  • As an insurance company, we always seek what lies beyond profit; that is to say we always give the benefit to our customers, business partners and society. 
  • To realize our business purpose, understand the meaning of our existence, why we do our business; this will become the source of our competitiveness.
  • We must build a strong and vibrant company that is sustainable and for this we need to make a profit. 

Empower Our People

We inspire engagement and passion in all of our employees.  

  • As we deal with intangible products and services, our people and the credibility and trust they build with customers are the foundation of our business. 
  • Motivated and proactive people and a dynamic organization are the drivers of a Good Company. They produce results by deepening trust and relationships with our customers, business partners, society and colleagues. 
  • We must embrace diversity and create an organization in which all employees are proud to be a part. 

Deliver On Commitments

We achieve high quality results by enhancing stakeholder trust. 

  • We are committed to continuously delivering results in the long term. 
  • These results are a consequence and a measure of the trust we have gained from our customers, business partners, shareholders and society. This means that enhancing trust through our daily activities is crucial. 
  • We must be driven by our own desire to achieve these results and be accountable for them. 


Read more about what it means To Be a Good Company