About the Campaign
With the successful launch of the Re-Branding campaign in March, Tokio Marine Life Insurance Singapore Ltd. (TMLS) embarks on a new Protection Campaign featuring two hero products – TM Protect PA and TM Legacy LifeFlex (with EarlyCare rider).

The campaign was launched on Sunday, 11 October 2015 with a print advertisement in The Sunday Times and will continue for 3-months with an island wide multi-media platforms presence.

Creative Rationale
When it comes to parenting, Mums are traditionally seen as the primary caregiver while Dads are the breadwinner, and they don’t interact with their children to the same extent. But all that has changed.

With both Mum and Dad working to support the family, fathers play active role in caring for their children – from changing diapers, bathing them and helping with the night feeds.

Campaign Theme
The main overarching theme is “Fatherhood is as rewarding as motherhood”, the creatives feature fathers bonding with their children over play time. With TMLS’ protection plans, fathers need not worry about the uncertainty that the future holds and focus on cherishing the present moment with their kids.  Our two hero products can take care of these concerns.  With TM Protect PA, this plan protects your family against every day accidents while TM Legacy LifeFlex (with EarlyCare rider) protects your family against early stages of critical illness for life. 

With that assurance, fathers can now focus on being the best dad ever.

For more information on our life insurance protection plans, visit:
TM Protect PA
TM Legacy LifeFlex (with EarlyCare rider) 

For queries, click here

News Detail


October 09, 2015


Life Insurance

Type of News

News Release