Share
Service Guide
The Service Guide is aimed at aligning the expectations of service that a consumer can anticipate from an intermediary and the obligations of the intermediary to provide such service in return for the remuneration that he or she has received.
Introduction
This online verification is intended to facilitate the members of the public to ascertain whether individuals they are dealing with, to purchase life insurance products, are registered with LIAM as an authorised agent. Only individuals registered with the Life Insurance Association of Malaysia (LIAM) are authorised to promote, market and distribute life insurance products in the market.
LIAM’s objectives are to promote a progressive life insurance industry; to enhance public understanding and appreciation for life insurance; to upgrade the image and professionalism of the life insurance industry and to support the regulatory authorities in developing a strong industry.
The life insurance industry has about 85,000 agents and 20,000 bank executives registered with LIAM. Prior to registration, these agents and bank executives are required to pass the Pre-contract Examination and Certificate of Investment Linked Examination. Agents and bank executives undergo vigorous training and continuing professional development each year to maintain their contracts. In raising the professionalism of the distribution channels, LIAM also introduced examinations and
Basic Agency management course for agents and advocated the code of ethics to inculcate the highest degree of standards and integrity among its practitioners.
Now you can check the status of insurance agents at your fingertips, to find out more please continue by clicking on the button below:-
