Principles that guide us

Our Philosophy

We are here for the long term, to meet your needs today and tomorrow. To achieve this, we will

  • Provide the highest quality products and services to deliver safety and security to you.  
  • Develop sound, profitable and growing businesses throughout the world to fulfil our mandate to shareholders.
  • Build an open and dynamic corporate culture that enables each and every employee to demonstrate his or her creative potential.
  • Act as a good corporate citizen through fair and responsible management to contribute to the development of society.

Our Vision

To Be a Good Company

We will be there for our customers, playing our part in society in times of need. We will balance our strength as an organization with compassion as individuals, looking beyond profit to deliver fully on our commitments. Through our collective efforts, we will strive to be a Good Company, living up to the trust placed in us.

Our Mission

To empower us to realise our vision, we challenge ourselves to

  • Be the dominant general insurer in Malaysia.
  • Establish true strategic business partnerships with intermediaries and customers.
  • Make services and customer trust the core of our activities.
  • Create value and give the expected returns to our shareholders.