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PRIVACY NOTICE
(V. 4.0)

How we safeguard your privacy

PURPOSE / SCOPE

This Privacy Notice (“Privacy Notice”) is intended to inform you of the Company’s practices in relation to the processing and protection of personal data, as well as the rights available to you as a data subject. It also provides information on how you may contact the Company for inquiries or to exercise such rights. You, therefore, are encouraged to read and understand this Privacy Notice.

SALES REPRESENTATIVES

PERSONNEL

VENDORS & OTHER THIRD PARTIES

CUSTOMERS

1. WHAT PERSONAL DATA WE COLLECT

COLLECTION OF PERSONAL DATA
When you contact us, use our services, or enter into a contract with us, we may collect and process your Personal Data as follows:

THE PROCESSING OF GENERAL PERSONAL DATA
This includes but is not limited to your name, surname, date of birth, age, occupation, gender, photographs or motion images, and contact details such as telephone number, address, email address, social media contact details, and emergency contact information. We may also collect any other information necessary for the purposes requested by you, or for purposes related to the Company’s operations, including offering products or services, delivering services, or entering into contractual arrangements.

THE PROCESSING OF SENSITIVE PERSONAL DATA
In certain circumstances, we may collect and process your Sensitive Personal Data, such as health information, criminal records, or biometric data (including photographs for identity verification, such as still images or liveness detection).

Where required by law, we will obtain your explicit consent prior to processing such Sensitive Personal Data, unless an exception under applicable laws permits us to do so without consent.

If consent is required and you do not provide such consent, we may be unable to enter into a contract with you or provide certain services, in whole or in part.

For further details on how we process your Personal Data based on specific communication methods, transactions, or purposes, please refer to the relevant sections below.

Where you do not provide, or are unable to provide, the Personal Data necessary for the  purposes of entering into a contract with us and/or to perform our obligations under the contract with you, if you do not provide us with the required Personal Data under said circumstances, we may not be able to proceed with your such request, or we may not be able to provide our products or services to you, in whole or in part.

Moreover, there may be certain circumstances where your Personal Data is needed for the purpose of compliance with our legal obligations. If you do not provide your Personal Data under said circumstances, it may result in us and/or you being in violation of, or non-compliance with, the applicable law or regulation. In such case, we may need to suspend or terminate our provision of products or services to you, either in whole or in part.

SALES REPRESENTATIVES

PERSONNEL

VENDORS & OTHER THIRD PARTIES

CUSTOMERS

2. HOW WE COLLECT YOUR PERSONAL DATA

In general, the Company collects Personal Data through various channels and methods, as follows:

2.1 AUTOMATIC COLLECTION OF PERSONAL DATA AND USE OF AUTOMATED TECHNOLOGIES

When you access or use our websites, applications, social media platforms, or services (including those provided through third-party platforms), the Company may collect and process certain Personal Data through systems hosted on cloud-based platforms, applications, and storage environments, including those operated by third-party service providers.

In this context, the Company may automatically collect certain technical and usage-related Personal Data through cookies, tracking technologies, or other automated means. Such data may include, but is not limited to:

  • ­ usage and activity preferences;
  • ­ unique identifiers associated with your device or social media accounts;
  • ­ IP address;
  • ­ browser type and version;
  • ­ time zone setting and location information;
  • ­ browser plug-ins and operating system;
  • ­ device information, including mobile device identifiers; and
  • ­ network and connection information.

This information may be collected and processed using automated systems, analytics tools, or Artificial Intelligence (AI) technologies for purposes such as system operation, cybersecurity monitoring, fraud detection, performance analysis, and service improvement.

The Company may also utilize AI and other advanced technologies to support data processing activities, including analytics, risk assessment, and operational efficiency.

Where such automated processing is applied, the Company ensures that appropriate safeguards, controls, and governance mechanisms are implemented, including human oversight where necessary, to ensure that processing is conducted in a lawful, fair, and transparent manner in accordance with applicable laws.

The Company does not rely solely on automated decision-making processes that produce legal or similarly significant effects on data subjects, unless permitted under applicable laws and supported by appropriate legal grounds.

Further details on the use of cookies and similar technologies are set out in our Cookie Policy. You are advised to review and understand the Cookie Policy prior to accessing or using our websites, applications, or social media platforms.

The Company ensures transparency in relation to such automated processing and facilitates the exercise of data subject rights in accordance with applicable laws.

2.2 DIRECT COLLECTION OF PERSONAL DATA

The Company may collect Personal Data directly from you when you interact with us, including where you:

  • ­ communicate with us through various channels (such as in person, by telephone, email, or online platforms);
  • ­ submit applications, forms, or requests;
  • ­ enter into agreements or transactions with the Company; or
  • ­ participate in Company activities, programs, or services.

2.3 COLLECTION OF PERSONAL DATA FROM THIRD PARTIES

The Company may also collect Personal Data from third parties, where permitted by applicable laws, including:

  • ­ regulators or governmental authorities (e.g., the OIC)
  • ­ business partners, service providers, agents, or intermediaries;
  • ­ publicly available sources; and
  • ­ other external organizations involved in the Company’s business operations.

Where Personal Data is obtained from third parties, the Company ensures that such data is collected and processed in accordance with applicable laws and that appropriate measures are in place to verify its accuracy and legitimacy.

For further details on how the Company processes Personal Data in connection with specific communication channels, transactions, or purposes, please refer to the relevant sections of this Privacy Notice.

SALES REPRESENTATIVES

PERSONNEL

VENDORS & OTHER THIRD PARTIES

CUSTOMERS

4. PURPOSE FOR PROCESSING YOUR PERSONAL DATA

The Company processes Personal Data for the purposes set out in this Privacy Notice, and in accordance with the lawful bases permitted under the PDPA.

4.1 REGULATORY AND SUPERVISORY PURPOSES

The Company may collect, use, and disclose Personal Data as necessary for the supervision and promotion of insurance business by relevant regulatory authorities, including the OIC, in accordance with applicable laws such as the Insurance Commission Act, the Life Insurance Act, and/or the Non-Life Insurance Act, as well as the data protection policies of the OIC.

Further details of the OIC’s policies may be found at: https://www.oic.or.th

4.2 LEGAL BASIS FOR PROCESSING PERSONAL DATA

The Company may process Personal Data for one or more of the following purposes, based on the corresponding legal basis:

1. GENERAL PERSONAL DATA

(A) CONTRACTUAL NECESSITY
For the performance of a contract to which you are a party, or to take steps at your request prior to entering into a contract.

(B) LEGAL OBLIGATIONS
For compliance with applicable laws, regulations, or regulatory requirements.

(C) LEGITIMATE INTERESTS
For the legitimate interests of the Company or third parties, provided that such interests are not overridden by your fundamental rights and freedoms.

(D) PUBLIC INTEREST AND OFFICIAL AUTHORITY
For the performance of tasks carried out in the public interest or in the exercise of official authority vested in the Company.

(E) VITAL INTERESTS
To prevent or suppress danger to a person’s life, body, or health.

(F) RESEARCH, STATISTICS, AND ARCHIVAL PURPOSES
For purposes relating to research, statistics, or the preparation of historical documents or archives in the public interest, subject to appropriate safeguards.

(G) SUBSTANTIAL PUBLIC INTEREST
For compliance with laws for purposes relating to substantial public interest, with appropriate measures to protect the rights and interests of the data subject.

(H) LEGAL CLAIMS
For the establishment, exercise, or defense of legal claims.

(I) CONSENT
Where required by applicable laws, and where no other legal basis applies, the Company will process Personal Data based on your explicit consent.

2. SENSITIVE PERSONAL DATA
Sensitive Personal Data will be processed only where necessary and permitted under applicable laws, based on:

  • ­ explicit consent; and/or
  • ­ legal exemptions (e.g. legal obligations, substantial public interest, or legal claims).
  • ­ Any other legal basis permitted by the PDPA.

4.3 PROCESSING FOR ADDITIONAL OR NEW PURPOSES

Unless otherwise permitted by applicable laws, where the Company intends to process Personal Data for purposes other than those specified in this Privacy Notice, or for purposes not directly related to the original purpose of collection, the Company will notify you of such purposes and, where required, obtain your consent prior to such processing.

4.4 FURTHER INFORMATION

For further details on how the Company processes Personal Data in connection with specific communication channels, transactions, or purposes, please refer to the relevant sections of this Privacy Notice.

USE OF AUTOMATED PROCESSING AND AI

In certain circumstances, the Company may utilize automated systems, analytics tools, or Artificial Intelligence (AI) to support its operations throughout the AI lifecycle, including data preparation, model development and training, testing, deployment, ongoing monitoring, and decommissioning. Such AI-supported activities such as fraud detection, risk monitoring, performance analysis, system security, and operational efficiency.

The Company ensures that such processing is conducted in a lawful, fair, and transparent manner, with appropriate safeguards and human oversight, in accordance with applicable laws.

SALES REPRESENTATIVES

PERSONNEL

VENDORS & OTHER THIRD PARTIES

CUSTOMERS

5. TO WHOM WILL YOUR PERSONAL DATA BE DISCLOSED

The Company is committed to safeguarding your Personal Data and maintaining its confidentiality. Personal Data will only be disclosed where permitted or required by applicable laws, or where necessary for the purposes described in this Privacy Notice.

The Company ensures that any disclosure of Personal Data is carried out subject to appropriate safeguards and in accordance with applicable data protection laws, including the PDPA.

In this regard, the Company may disclose your Personal Data to the following categories of recipients:

INTERNAL PARTIES
Personnel within the Company, including employees, directors, management, and authorized staff, on a need-to-know basis for the performance of their duties

SERVICE PROVIDERS (DATA PROCESSORS)
Third parties engaged by the Company to perform services on its behalf, including but not limited to information technology providers, cloud hosting providers, cloud infrastructure providers, data storage providers, data processing providers, call centers, payment service providers, marketing agencies, AI providers, and other outsourced service providers.

BUSINESS PARTNERS AND COUNTERPARTIES
Persons or entities with whom the Company enters into contractual or business relationships, including distributors, intermediaries, business partners, and other counterparties

INSURANCE RELATED PARTIES
Other insurers, reinsurers, brokers, industry associations, or relevant organizations within the insurance sector

REGULATORY AUTHORITIES AND GOVERNMENT AGENCIES
Competent authorities, including the OIC, Securities and Exchange Commission (“SEC”), law enforcement agencies, courts, or other governmental bodies, where disclosure is required or permitted by law

PROFESSIONAL ADVISORS
Auditors, legal advisors, consultants, and other professional service providers acting on behalf of the Company

AFFILIATES AND GROUP COMPANIES
Companies within the same corporate group, both within Thailand and overseas, for purposes consistent with this Privacy Notice

OTHER THIRD PARTIES
Any other person or entity to whom disclosure is necessary to comply with legal obligations, exercise legal rights, or with your consent

SALES REPRESENTATIVES

PERSONNEL

VENDORS & OTHER THIRD PARTIES

CUSTOMERS

8. DATA RETENTION & DELETION

The Company is committed to retaining Personal Data strictly in accordance with the purposes set out in this Privacy Notice and in compliance with applicable laws and regulatory requirements. Personal Data will be retained only for as long as necessary to fulfill such purposes and will not be kept longer than is reasonably required.

Throughout the retention period, the Company ensures that Personal Data is maintained securely at all times, subject to appropriate technical and organizational safeguards, and strictly limited to access by authorized personnel on a need-to-know basis.

The Company regularly and systematically reviews retained Personal Data to ensure that it remains necessary, relevant, and not excessive in relation to the purposes for which it is processed.

Upon expiry of the applicable retention period, Personal Data will be securely deleted, destroyed, or anonymized in a timely and controlled manner, in accordance with established internal policies, regulatory requirements, and recognized security standards. In general, such disposal will be carried out within a period not exceeding two (2) years from the expiry of the retention period, based on defined and monitored deletion cycles, except there is an unexpected event preventing us in doing so.

The Company ensures that appropriate governance, oversight, and controls are in place throughout the data lifecycle to safeguard Personal Data and to ensure full compliance with applicable data protection laws.

SALES REPRESENTATIVES

PERSONNEL

VENDORS & OTHER THIRD PARTIES

CUSTOMERS

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